Brand Identity System: Vista
This project encapsulates a complete brand identity system for a reimagined, modern golf course and club. This process included developing a name, logo suite, visual language, animation and branded applications. Together, these elements showcase the process of building a cohesive and functional brand identity.
What is Vista?
At Vista, golf is for everyone. We combine tradition with accessibility, creating a relaxed, inclusive experience where players focus on the game, not expectations. From first swings to seasoned players, our environment encourages connection, enjoyment, and a love for the sport.
Where it began
Sketches
I began the brand process by quickly sketching logo concepts based on the initial idea I developed. This exploratory phase allowed me to experiment with different directions and pinpoint the mark that would most effectively bring my brand concept to life and elevate its identity.
Iconic logo exploration
Indexical logo exploration
Symbolic logo exploration
Refined Mark Directions
Personality Attributes
Competitor Analysis
Vista competes with established golf courses, including exclusive country clubs and public courses. Unlike traditional clubs, Vista focuses on accessibility and community, welcoming golfers of all levels to enjoy the game and feel at home on the course.
Brand Identity
Final Mark
Wordmark
Final logo lockups
Final logo marks
Bringing the Personality
Vista brings a genuine, welcoming spirit to golf, offering a relaxed experience where every guest feels supported and appreciated. Its warm, witty tone keeps the brand approachable while promoting a more inclusive and enjoyable way to play.
